Typography has the power to invoke and provoke a medium of mixed emotions within us, and has always managed to fascinate us through its intricate detailed artwork. Typography has always represented the art and technique for the arrangement of type, but aside from this, typography serves as a channel by which one can express and communicate powerful ideas through the variation of type treatments which manage to transform simple text into expressive images.
For anyone who is not familiar with the art of Type or Typography- and are under the misconception that typography is an easy art, we beg to differ at this point. Typography and the art of Type are certainly not an easy feat to master, and for those who believe that by simply choosing a typeface one can be regarded as being an expert in the field of typography- again, we beg to differ. Anyone can use an array of typefaces, some can even choose appropriate typefaces which are required for their project or artwork, but only very few are able to master typography.
Typography is an age old art discipline which requires the designer to meticulously study the art of ‘lettering’ and is as ancient an art as the first scrawlings on cave walls and as old as the Cuniform clay tablets discovered which contained the first written forms of language.In the endfinal analysis, typography has never been about choosing or making fonts, but about being able to transform text by which to convey a certain message.
Typography has no borders, it has the power to unify and weave together a fabric of textual and visual messages which transcend every other art medium. Type or the art of writing has always been considered the most sacred of the five arts.
The aesthetics and structure of typography or lettering can be adequately related to the shape and legibility of letterforms, therefore- learning and mastering the art of Type can certainly help one to be more creative within their work and to produce more attractive and engaging Web designs.
In this article we will be serving up some serious doses of typography inspiration depicted through editorial design, font showcasing and other print projects- which we hope will serve to be instrumental for your upcoming projects.