The Craft of Modern Type
Typography or the design of Type, is a closely related craft, of which some consider distinct and others a part of typography; most Typographers do not design typefaces, and some Type Designers do not consider themselves typographers.
In modern times, typography has been put into motion— within film, television and online broadcasts by which to add emotion to mass communication. Digitization heralded typography to a new generation of visual designers and lay users, and as David Jury has stated “typography is now something everybody does.”
Since digitization, typography has spread unto a wider range of applications, making its appearance onto web pages, LCD mobile phone screens, and hand-held video games. The ubiquity of type has led typographers to coin the phrase “Type is everywhere”. Within traditional typography, text is composed to create a readable, coherent, and visually satisfying whole which works invisibly, without the awareness of the reader.
To Sans or to Serif?
When it comes to the choice of typeface, which is the primary aspect of text typography—or-prose, such as: fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing – all have varied characteristics and requirements of appropriate typefaces and fonts. Contemporary books for example, tend to be set with state-of-the-art seriffed “text romans” or “book romans” with design values echoing present-day design arts.
With their more specialized requirements, newspapers and magazines on the other hand, rely on compact, tightly fitted seriffed text fonts especially designed for the task of print, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. One of the latest trends within the world of Type is to pair sans-serif type for headings with a high-performance seriffed font of matching style for the text of an article.
Readability & Legibility
Legibility is one of the primary concerns of the typeface designer, in which they must ensure that each individual character or glyph is unambiguous and distinguishable from all other characters within a particular font family; as well as being able to select a typeface with the appropriate clarity of design for the intended use and the intended size.
Readability is also another primary concern which affects typographers or information designers. Since Readability is the intended result of the complete process for the presentation of textual material in order to communicate meaning as unambiguously as possible.
Typography is an element which is used for every and all printed material. For this article, we would like to offer a round-up of some truly beautiful Premium Fonts which represent all of the attractive and distinctive appearance, by which to aid readers in navigating through publications, be they in the form of print or digitized print. Enjoy!